Monthly Archives: May 2012

The footprint of environmental organizations’ direct mail marketing campaigns

footprint of environmental organizations' direct mail campaigns

After making a donation to an environmental charity, signing a petition to protect a rainforest, ‘adopting’ an endangered animal, and doing all these small actions hoping to make a difference for the environment by supporting environmental causes, I ended up on so many direct mail marketers’ lists that my pile of return address labels (sent to me as “gifts”) started getting insane.

I’ve called and emailed many of these non-profits to remove me from their snail mail lists (“because receiving updates via email is the best way for me to stay updated“, I said, and it’s true – I much prefer receiving email newsletters), and some of them actually honestly told me that they may or may not be able to remove me from the list. I could either wait and hope that I’d be removed, or try and contact the direct mail marketing company (which I felt was unfair – I didn’t ask the company to send me donation appeal letters, nor did I give them my mailing address to begin with). Even if they decide to remove me from their mailing list, it’d take 3-6 weeks for that to go into effect (by then I’d probably be re-added to the list through some other direct mail marketing company).

So my next step was to make this picture of a footprint (my own) surrounded by pieces of return address label stickers. As you can see in the above photo, all these came from environmental charities, nature conservation organizations and wildlife advocacy groups.

I sure don’t send that many letters to need hundreds of address labels, and I don’t think anyone would find having an excessive amount of address labels useful. So, (until there’s a better way to easily opt-out from direct mail lists) this is one example of what else one might do with all those stickers.

Related: I also found this site about “silly” nonprofit direct mail marketing.